Four Reasons You Need A Business Persona On Social Media

Posted on: 28 June 2016

If you are engaged in an online business opportunity or venture, the single best places to find new clients or business partners is also online. One of the best things about an online venture is that there are so many devices that connect you with your business 24/7. Whereas in-person ventures will require regular hours or depending on offices being open, a business online never has to stop growing. Though you may be interested in announcing and throwing your new business opportunity on your social media pages, the best thing to do is to open a second social media persona. Here is why you need a separate business persona online.

Clean slate with everyone

When it comes to new businesses or new business people, it is natural for possible clients to be skeptical. If they look through your social media presence and find you less than business-like, they may not be interested. If you are the type of person who has engaged in ventures before that did not work out, others may also assume that this venture will turn out the same. Start a new account with a clean slate so that you have the best chance at operating your business. 

Split your time wisely

Instead of trying to walk the fine line of balancing business posts with personal posts, a business persona means that you dedicate specific time to both. You also do not want your family and friends writing personal things on your business page and you do not want to have to rifle through your personal social media accounts to find those who asked you business questions. Splitting personalities makes splitting time easier and wiser. 

You don't annoy family and friends

Family and friends can become annoyed if their social media accounts are overtaken by business advertisements. Likewise, it is not a wise investment of time for you to post on family and friend pages who may not be interested in your venture. You want to concentrate your efforts on finding those who are interested in your new company. Starting a new social media business persona will allow you to keep family and friends, but still make business contacts. 

Search engine optimization is immediate 

Even social media is optimized to help people find companies or industries that they may be interested in through the things that they type. If you run your business under your personal name, you are missing the opportunity to have your venture broadcast to possible clients. A business persona with a clear business name and industry will net you "drive by" sightings that can increase your revenue.